Facebook Ad Rates are up in the 4th quarter of 2017. Lets talk about why and some solutions to keep you from wasting your Facebook ad dollars. During the 4th quarter of every year we see a raise in ad rates on the Facebook ad platform. The reason for this is because we have more people spending money during this time of the year, which attracts more businesses to the marketplace. The Facebook ad auctions become swamped with people who are looking to bid on ad inventory, and are also willing to pay top dollar to access the inventory. As a result, ad rates go up across the board. You have a few solutions to this challenge. 1. Know your numbers. You have to know your numbers cold. Knowing your CPA, LTV and even you AOY is essential this time of year 2. Create compelling offers Creating a compelling offer is key. Try to figure out what your customer really desires and how you can get them to take action on offers. 3. Test your assumptions. Start testing all your assumptions with a portion of your budget. Then test again. Facebook's 4th quarter ad rate change is preparing us for higher ad rates across the board in 2018. Get prepared and get ready.